Table of Contents
Media Work — Placer County
May 2024 – Present
Supported media relations by producing weekly newsletters, distributing news releases, and publishing timely updates across public and employee websites. Created engaging social media content through storytelling and design, while analyzing performance metrics to guide strategy on a monthly, quarterly and annual basis.
- Publishing Newsletters & News Releases
- Media Relations, Newsletter & Social Media Analytics
- Website Design, Editing & Content Creation
- Social Media Content Creation
- Photography
Newsletters
Stories
Carousels
Reels
Media Relations Analytics
Newsletter Analytics
Social Media Analytics
Photography
Platforms
- Canva
- Adobe
- Word
- Excel
- Hootsuite
- Siteimprove
- Civic Plus
- Gov Delivery
- Meltwater
- Zencity
- CoSchedule
- SurveyMonkey
Equipment
- Sony Alpha 7 IV
- DJI Osmosis Pocket 3
- Rode Caster Pro
CAPSTONE: Marketing & Brand Kit — Ai Bao Noodles and Tea
Jan. 2025 – Apr. 2025
Developed a brand kit containing logos, a color palette and type fonts to help Ai Bao maintain consistency across advertising, digital marketing and social media. Produced marketing content via Canva including flyers, banner ads, merchandise, email campaigns, a website wireframe, social media content ideas and an annual content calendar with templates for social marketing.
- Brand Kit: Logos, Color Palette, Typography
- SEM: Website Wireframe, Keywords for SEO
- Advertising: Flyers, Banner Ads, Merchandise
- Email Marketing: Newsletter Copies, Design Templates
- Social Media Marketing: Content Creation, Content Calander, Ads, Posts, Design Templates
Brand Kit
Revisioned Logos, Brand Colors and Accent Colors, Color Usage Guide and Typography.
Advertising
Flyers, Banner Ads & Merchandise
Website Wireframe
Email Marketing
Email Newsletter Graphics, Templates and Email Copies.
Social Media Marketing
Social Posts, Post Templates and Advertisements for Instagram and Facebook.
Annual Content Calendar Template and for the year of 2025
Platforms
- Canva
- Adobe
- Notion
- Procreate
Art Show Lead — Jessup University
Aug. 2022 – Apr. 2024
Co-coordinated Jessup Art Shows, semesterly events that showcase student artwork across a variety of mediums. Created an 11-week production timeline, managing leadership teams and overseeing all logistics from artist submissions to event setup and promotion. This project combined cross-department teamwork, digital forms, supply planning and promo design to deliver a smooth, professional showcase.
- Organized, re-evaluated and executed an 11-week progress report of campus art shows.
- Assigned team roles and built a detailed process guide.
- Created digital forms for artist submissions and showcase entries.
- Coordinated venues, props and campus department support.
- Designed event posters, signage and program book.
- Managed supplies, setup and teardown logistics.
- Organized judging, awards and thank-you materials.
- Promoted event via social media and campus channels.
Previous Art Show Posters and Art Show Process Form
Art Show Promotional Videos | Spring 2023 & Spring 2024
Platforms
- Canva
- Adobe
- Capcut
- Notion
- Procreate
Break Free Run Campaign — 3Strands
Collaborated with classmates creating marketing and social media content for annual community run/walk to raise awareness of human trafficking, organized by 3Strands Global Foundation, held each October in Folsom, CA.
- Flyers
- Merchandise
- Social Media Posts & Templates
Promotional Flyers and Merchandise Designs
Promotional Posts, Countdown posts and Advertisement Posts for Instagram and Facebook
Esperanza Vogt Portfolio 