Projects

Table of Contents

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Placer SPCA — Marketing

Apr. 2026 – Present

Manage social media and digital communications through mission-driven storytelling and graphic design, producing high-performing weekly reels and narrative content to drive foster and adoption recruitment. Oversee WordPress website updates, bi-weekly email marketing and the design of diverse digital and print collateral, ranging from event banners to standardized visual identities, while collaborating cross-departmentally to ensure mission-driven messaging across all platforms.

Social Media Management & Digital Communications
Video Editing & Cinematic Storytelling
Website Management & Email Marketing
Graphic Design & Photography
Brand Development & Visual Identity Standardization

2026 Big Day of Giving (BDOG)

Apr. 2026 – May 2026

Big Day of Giving (BDOG) is an annual 24-hour regional giving challenge that serves as a vital fundraising milestone for Sacramento & Placer County region non-profits. For the 2026 campaign, I co-executed an integrated three-week strategy that culminated in a 24-hour digital takeover, successfully raising $85,530—a 22% increase over organizational goals and an 18% growth over the previous year.

Campaign Strategy: Multichannel Drip Campaign, Incentives & Bonus Challenges
Cinematic Storytelling: Animal alumni Impact Stories, Reels, Video Editing, Scripting
Email Marketing: Blackbaud E-blasts, Newsletter Design, Narrative Copywriting
Graphic Design: LCD Displays, QR-coded Mailers, Website Banners
Visual Identity: Brand Consistency, Impact Infographics, Event Collateral
Digital Management: Content Calendar, Social Media Rollout, Web Updates

Social Graphics

Stand-alone + Carousels

Reels

Bentley

Luna

Kitten Season

Grandmother Willow

Captain Barbosa & Muttonchops

Power Hour Announcement

Boo

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Placer County — Digital Media

May 2024 – Oct. 2025

Supported media relations by producing weekly newsletters, distributing news releases, and publishing timely updates across public and employee websites. Created engaging social media content through storytelling and design, while analyzing performance metrics to guide strategy on a monthly, quarterly and annual basis.

Publishing Newsletters & News Releases
Media Relations, Newsletter & Social Media Analytics
Website Design, Editing & Content Creation
Social Media Content Creation
Photography

Newsletters

Stories

Projects

Projects

Projects

Projects

Carousels

Reels

Library Event Recap

Annual County Fair

Library Event Recap

Library Relocation

Banners/Sliders

Media Relations Analytics

Photography

Placer County Fair 2025

Mini Mini Golf Rocklin Library

Wild Things Wildfire Scenario Training

Platforms

Canva
Adobe
Word
Excel
Hootsuite
Siteimprove

Civic Plus
Gov Delivery
Meltwater
Zencity
CoSchedule
SurveyMonkey

Equipment

Sony Alpha 7 IV
DJI Osmosis Pocket 3
Rode Caster Pro

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Ai Bao Noodles and Tea —
CAPSTONE: Marketing & Brand Kit

Jan. 2025 – Apr. 2025

Developed a brand kit containing logos, a color palette and type fonts to help Ai Bao maintain consistency across advertising, digital marketing and social media. Produced marketing content via Canva including flyers, banner ads, merchandise, email campaigns, a website wireframe, social media content ideas and an annual content calendar with templates for social marketing.

Brand Kit: Logos, Color Palette, Typography
SEM: Website Wireframe, Keywords for SEO
Advertising: Flyers, Banner Ads, Merchandise
Email Marketing: Newsletter Copies, Design Templates
Social Media Marketing: Content Creation, Content Calander, Ads, Posts, Design Templates

View Presentation

View Project Summary

Brand Kit

Revisioned Logos, Brand Colors and Accent Colors, Color Usage Guide and Typography.

View Brand Kit

Advertising

Flyers, Banner Ads & Merchandise

Website Wireframe

Current Site

Revisioned Site

Email Marketing

Email Newsletter Graphics, Templates and Email Copies.

View Email Copies

Social Posts, Post Templates and Advertisements for Instagram and Facebook.

Annual Content Calendar Template and for the year of 2025

View Content Descriptions

Platforms

Canva

Adobe

Notion

Procreate

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Art Show Lead — Jessup University

Aug. 2022 – Apr. 2024

Co-coordinated Jessup Art Shows, semesterly events that showcase student artwork across a variety of mediums. Created an 11-week production timeline, managing leadership teams and overseeing all logistics from artist submissions to event setup and promotion. This project combined cross-department teamwork, digital forms, supply planning and promo design to deliver a smooth, professional showcase.

Organized, re-evaluated and executed an 11-week progress report of campus art shows.
Assigned team roles and built a detailed process guide.
Created digital forms for artist submissions and showcase entries.
Coordinated venues, props and campus department support.
Designed event posters, signage and program book.
Managed supplies, setup and teardown logistics.
Organized judging, awards and thank-you materials.
Promoted event via social media and campus channels.

View Process Guide

Previous Art Show Posters and Art Show Process Form

Art Show Promotional Videos | Spring 2023 & Spring 2024

Spring 24 Program

View Program

Platforms

Canva

Adobe

Capcut

Notion

Procreate

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3Strands —
Break Free Run Campaign

Collaborated with classmates creating marketing and social media content for annual community run/walk to raise awareness of human trafficking, organized by 3Strands Global Foundation, held each October in Folsom, CA.